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Chanawan Boonphak

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Head of Global Brand Communication

  • 28-4-24
  • THB200000 - THB250000 per month
  • Bangkok
  • Permanent
  • V-40693

Job Description

Head of Global Brand Communication


• Develop and supervise the global brand communication strategy to maintain uniform messaging and positioning across all markets.

• Establish the brand's voice, messaging structure, and core communication themes.

• Lead the creation of innovative materials and campaigns for global brand initiatives, encompassing advertising, digital content, and PR materials.

• Collaborate with regional marketing teams to adapt global campaigns and ensure cultural suitability.

• Cultivate relationships with external agencies and partners to bolster brand communication endeavors.

• Monitor and analyze market trends, consumer insights, and competitor actions to shape brand communication approaches.

• Collaborate closely with cross-functional teams, including product development, sales, and operations, to ensure consistency in brand messaging and positioning.

• Act as a brand advocate, representing the brand at industry events, conferences, and media engagements.

• Manage the brand communication budget and optimize resource allocation.

• Provide leadership and direction to the brand communication team, nurturing a culture of innovation, cooperation, and excellence.



• Bachelor's degree in marketing, communications, or related field; Master's degree preferred.
• 10+ years of experience in brand communication, marketing, or related field, preferably in the beauty or luxury industry.
• Proven track record of developing and implementing successful brand communication strategies.
• Strong understanding of global market trends and consumer behavior.
• Excellent verbal and written communication skills. APPLY NOW

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