Spearhead develop go-to-market strategy for a New-to-market brand, aiming to create visibility and conversion with tailored sales promotion to each target audiences
Conceptualize content and collaborate with graphics for visually appealing online platforms, including Facebook, Instagram, TikTok, and LINE OA, covering social media ads, promotions, and offline communication
Monitor social traffic and ads campaign efficiency, ensure consistent marketing message, key branding, improve members engagement through KOL initiation and ads spending analysis
Develop and implement tailored sales promotions to effectively reach and engage each target audience segment, leveraging consumer insights and market trends.
Generate creative content ideas and collaborate with graphic designers to produce visually appealing assets for online platforms
Monitor and report on effectiveness of marketing communications.
Create a wide range of different marketing materials.
Qualifications
Bachelor or higher degree in Marketing, Business Administration, or a related field.
Demonstrated proficiency in monitoring social media traffic and advertising campaign efficiency, with a focus on ensuring consistent marketing messaging and key branding elements.
Experience in analyzing advertising spending and engagement metrics to optimize campaigns and improve member engagement
